Impact
Impact
At Cheer Up, every bottle tells a deeper story—one rooted in purpose, people, and planet. We source our ingredients directly from Ghanaian farms, prioritizing sustainability and community development. Through our partnership with HerHarvest, a women-led farming initiative, we support the growth of female-led farms cultivating key ingredients like hibiscus, ginger, and mint. Beyond sourcing, we invest in the people who power our brand—from brewers to delivery teams—by providing fair wages, growth opportunities, and a workplace culture that values well-being. Our commitment to the environment drives us to use recyclable glass, reduce waste, and keep our operations locally rooted. Every sip of Cheer Up contributes to a bigger mission—uplifting communities, supporting women in agriculture, and promoting a healthier, more sustainable Africa—from soil to sip, from nature to you.
Focus area
Why We Care About a Quality, Balanced Life
At Cheer Up, we believe that business should not only serve customers—but also uplift people and build stronger communities. That’s why our core focus is helping every person connected to our work live a quality, balanced life.
From the farmers who grow our ingredients, to the team who brews, bottles, and delivers our drinks, to the young people discovering Cheer Up for the first time—we see our business as a platform to help people grow. When people feel supported in both their careers and their personal lives, they become more confident, more creative, and more capable of leading meaningful change in the world.
This belief is not just ethical—it’s essential. Because great products come from thriving people. And lasting impact starts with care.
Empowering Women Through HerHarvest
Through HerHarvest, our women-led farming initiative, we have partnered to train and support female farmers to lead their own agribusinesses. From ginger to hibiscus, these women grow the core ingredients that make Cheer Up powerful—and their stories fuel our mission.
Supporting Local Farmers
We source our ingredients from Ghanaian farms, helping build stronger, more sustainable agricultural communities. Our partnerships ensure farmers earn fair income while preserving traditional, organic growing practices
Target: factory community, farmers, & industry students
Agro support, Education & Health
Healthier Communities
We believe access to healthy, natural drinks should be the norm. Our teas are made without artificial additives, high sugar, or preservatives—helping our communities live well and feel good.